Web Design2022
Vanta E-Commerce
Role
UX Designer & Creative Director
Tools
Figma, Framer, Webflow, GSAP
Year
2022
Overview
Vanta is a luxury fashion brand that needed a digital storefront worthy of their physical boutique experience. The brief was unambiguous: "Make it feel like walking into a flagship store on a quiet Tuesday morning."
The experience is built around slowness and intention. Full-bleed product photography, generous whitespace, and measured micro-animations guide the visitor through an editorial-style journey before any transactional moment.
Conversion rate improved by 34% in the first quarter post-launch.
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